Listening Deeply, Choosing With Care

We talked in a previous journal about what eco-friendly, sustainable skincare means and what it means when a skincare product is labelled as vegan, cruelty-free or clean beauty.  We would also like to share AMLY’s approach to sustainability and how we make our skincare products sustainable, and why.

Each new product in the AMLY holistic skincare line emerges from a yearning one of us has for something that’s missing in our beauty routines. From that yearning, a unique challenge and question arise: how can we create a holistic-skincare product we love, using the highest quality ingredients, in the most sustainable and cruelty-free way possible?

Our first port of call is always with our alchemist. We arrive with a wish list of ingredients and he begins the process of sourcing the highest quality, highest potency bio-actives while we begin the art of balancing. Learn about the process of making our Nocturnal Nectar and Meadow Dew Bio-Fermented Facial Essence. 

Creating a genuinely scientifically proven sustainable skincare range is an ever-evolving practice. Its ecology is as complex as the natural world and requires delicate, dedicated tending.

Organic doesn’t always mean sustainable if it’s being processed and flown in from great distances, and natural doesn’t always mean it isn’t depleting resources. We consider the quality of the ingredients, the local economy, environmental impact and health benefits from multiple perspectives while developing our range.

AMLY Ingredients

On Our Doorstep

We source as many of our ingredients from the farm itself as possible, from the silver-rich water that flows under our organic wildflower meadow in our Silver Rich Facial Mists to the high potency plant-based bio-actives we use. Read the story of AMLY water here. As much as we can, we forage, grow and harvest the healing botanicals that grow right here on our doorstep. Read more about some of our star ingredients including our silver-rich water. There are no pesticides or chemicals on the farm, and everything is completely organic.

Further Afield

Any other ingredients needed to create our blends are ethically and sustainably sourced from the UK and Europe, and we take great care to source as locally as possible. We work hard to ensure air miles are kept low and support the local economy with trusted growers and partners whose values are closely aligned with ours.

Our Wider Network

We’re passionate about protecting the natural world and preserving native hedgerows and wildflowers at risk of extinction. We work closely with Plant Life, a British conservation charity working nationally and internationally to save threatened wild-flowers, plants and fungi. We’re also thrilled to be supporting Wild Aid as our charity this year. Meet Wild Aid here. Wild Aid works to reduce the global consumption of wildlife products and to increase local support for conservation efforts. Every sale of AMLY Purifying Hand Mist donates 5% to this incredible charity.

Cruelty-Free And Vegan

At AMLY we’re devoted to creating a truly sustainable beauty brand and committed to vegan beauty and cruelty-free skincare. All our products are PETA-certified Cruelty-Free and most are also Vegan. We work hard to be as transparent as possible, so you have full knowledge of each ingredient in every drop of AMLY that reaches your skin. Any products containing propolis such as our Nocturnal Nectar, use propolis extracted using natural bee-keeping methods and natural beehives. Read more about the benefits of healing honey and how we use it.

Sustainable Packaging

Our range is stored in fully recyclable violet glass bottles & jars which are printed with non-toxic and recyclable inks, then sealed with biodegradable tamper stickers made from rock or beeswax. We’re starting a bottle and jar return service at our local partner store in Lewes which we hope to expand in 2021.

Our boxes are FSC certified and made in the UK to keep our carbon footprint low and support the local economy. They’re recyclable and Heavy Metal Free and avoid the use of harmful chlorine during the bleaching process. We fill them with 100% recyclable parcel packaging and minimise filler while ensuring everything arrives safely. We’re currently in the process of developing new boxes made from sustainable Mycelium (think of it as the root system of mushrooms) – they’re growing as we write!

The Meadow, Our Muse

Our ancient wildflower meadow has always been our greatest muse. Discover the AMLY meadow. As the seasons’ turn, it’s awe-inspiring to watch the family of healing botanicals emerge effortlessly from the land, each species supporting the next in an infinite dance of inter dependence. It’s the most beautiful community to witness and inspires us to build our community in the same way.

Slow Beauty

By listening deeply, growing slowly, supporting local businesses and indigenous plants, we’ve forged authentic, thriving relationships with our family of alchemists, artists, plants, growers, suppliers, sellers and customers. By tending to these treasured connections it’s easy for us to make ethical, sustainable decisions at every step in our process to ensure we keep our commitment to the natural world, to our customers and each other.

When it comes to AMLY we simply follow natures rhythms.

We listen and respond to the whispers deep within the land and stay open to what it’s calling us to do next, keeping a soft gaze on the plants and people our doorstep and beyond, ready to be woven into the next steps of the AMLY journey.

Shop AMLY Sustainable Skincare