Here at AMLY when we encounter the first whispers of a new idea for our clean beauty skincare range, we let it sit and percolate a while, allowing time for the true nature of the product to emerge. Good recipes require patience…so we’re hugely excited to be able to introduce:

AMLY Eye Care Brightening and Firming Floral Water Crème

Three years in the making, we’ve been working with our alchemist to craft this completely unique and highly effective eye serum: re-tuning and refining the recipe, replacing ingredients with newly discovered botanical treasures and launching when we were 100% happy that it does exactly what we want it to do. To say we’re thrilled with the result is a bit of an understatement!

AMLY Eye Care is the jewel in the AMLY skincare line.

A fast-absorbing and super-lightweight, replenishing Eye Care water crème, packed with botanical and active ingredients, rewarding you with your brightest and most youthful eyes in years.

Packed with pure floral distillates and Hyaluronic Acid, this powerhouse creme is both correctional and preventative, going to work to combat signs of fatigue and to minimize lines and wrinkles. Highly protective, plumping and firming, the unique hand-blended formula hydrates, smooths and soothes the delicate skin around the eyes.

AMLY Eye Care Eye Serum 15ml bottle with white box on plate flatlay

Preserve, Protect and Repair: A closer look at eyes

The delicate skin of the under-eye area is 40% thinner than the skin in other areas so it’s essential to use skincare products that can preserve, protect and repair when it comes to signs of ageing and the effects of the ever-changing, environmental stressors we encounter every day.

When your skin changes, your needs change

From the turning of the seasons to a difference in diet or altered sleep pattern, the delicate skin of the eye area is incredibly sensitive to change and affected by it in a host of different ways.

Rather than using a different product for every specific eye need, we created AMLY Eye Care to be adaptable and interchangeable.

Brimming with bio-actives and botanicals, this luxury skincare powerhouse contains a full range of potent holistic properties to target multiple areas as your skin changes and the need arises.

AMLY Eye Care: Alchemy For Eyes

Defies ageing, reduces puffiness and dark circles


Restorative, skin-soothing GREEN TEA is high in potent antioxidant polyphenols. It increases capillary strength and stabilises collagen and elastin’s structural support.

Plumping and smoothing HORSETAIL stimulates new skin cells and contains silicon, which helps to produce collagen and improve circulation.

Protective LACTOBACILLUS FERMENT accelerates skin repair, positively influencing the speed and the quality of epidermal growth, for better barrier function.


Very high in Vitamin E and Omega 6 Fatty Acids, hydrating and antioxidant SAFFLOWER defends against free radicals and environmental toxins, minimising the appearance of wrinkles to restore a more youthful appearance.

Protects from blue light

With strong anti-ageing and anti-inflammatory properties, CARNOSINE shields the eyes from environmental aggressors and blue light and helps protect and promote skin health.

How does blue light affect the skin?

A recent scientific study found that the blue light emitted from screens interferes with the natural night-time rhythm of our skin cells, resulting in skin cell damage. Long-term exposure to concentrated sources of blue light particularly at night can “inhibit the skin’s natural night-time renewal”. With many of us experiencing a massive increase in screen use, protection is key.

All About Eyes

As we get accustomed to using face coverings, there’s been a clear switch of focus from faces to eyes. Eyes are taking centre stage as we’re learning more about the art of communicating through eye contact and noticing eyes more. Sales of eye make-up and eye products of all kinds have rocketed, and it’s essential to use gentle, effective natural beauty products on the incredibly delicate eye area to stay protected naturally.

If eyes truly are the windows to the soul, let them shine…

Shop AMLY Eye Care