AMLY is a modern British skincare brand that elegantly unites the power of untamed nature and age-old wisdoms with leading bioactive intelligence.

We came together in 2015 to channel our enthusiasm for the natural world and knowledge of holistic therapies into a celebration of the unique botanical makeup of our organic farm in the English countryside. Combining our expertise, we share the aromatherapeutic and bioactive goodness of the farm’s wildflower meadows, ancient woodland and hedgerows in thoughtfully-crafted products and mindful rituals.

Transparency and integrity is at the heart of everything we do. By raising the profile of England’s botanical heritage we shine a light on the need for its preservation, while respectfully making use of the land’s bounty to create clean, sustainably-packaged wellbeing solutions that are innovative, effective and easy to use.

Founders Lisa Smallpeice and Kerry Moore


Lisa Smallpeice

AMLY is the name of the wildflower meadow that flourishes on Lisa’s organic farm in the heart of the English countryside. On discovering a source of pure silver-rich spring water flowing deep beneath the ancient meadow, she knew she had the perfect beginnings for a unique beauty and wellbeing line that would be alive with the energetic vibration of the land.

As Lisa walked the green and fertile fields, passing abundant hedgerows and flower-filled meadows, the land drew her ever closer, sharing its scents with her. She became finely attuned to fresh and bright top notes, soft floral middle tones and warm earthy base notes. This skill led to the creation of the first AMLY face mist, inspired by the scent of the organic wildflower meadow just after the warm summer rain scattered across the land.

Lisa’s ‘nose’ now leads the way with each formulation, connecting you to the wild abundance of healing and restorative botanicals. From farm to face, every care is taken to protect and maintain this purity right through to the first droplets to touch your skin.

Kerry Moore

Kerry is a Biodynamic Craniosacral Therapist, the principles of which inform the AMLY range and have inspired the way that Lisa works with and listens to the land. This deeply intuitive and open approach infuses each product with the energy and dynamism of the land’s botanical treasures.

Craniosacral therapy uses the power of light touch to support the body’s innate ability to balance and heal itself. Kerry ‘listens with hands’, and the AMLY range emerges from a delicate and intentional practice of deep listening, a response to the living land itself. Every drop of AMLY that reaches your skin contains an essence of the same stillness that rose from the land when Kerry and Lisa paused and let the land speak.

AMLY rituals are infused with Kerry’s working practice: holding your face with an intentionally light touch when you’re using the bio-essence range and taking a moment to pause and breathe as you spray the AMLY face mists, calms the nervous system and allows space for the body to enter a state of rest from which healing can emerge.